PROGRAMME OVERVIEW
Any business requires strong business policies to sustain its growth and well being. Ask any businessman or entrepreneur what is the main challenge in his career; the answer is how to grow? Strategic marketing is synonymous to strategic planning. It is with this philosophy in mind the following strategic marketing program is drawn.
COURSE COMPLETION
The Issues Covered would include
DAY ONE
- Strategic Planning
- Mission Statement
- SWOT
- Setting Goals
- Cost leadership
-
Differentiation
DAY TWO
- Focus
- Market Penetration
- Market Development
- Product Development
- Diversification
- Case Study
- Q & A
COURSE OBJECTIVE
At the end of the program the participants will be able to:
- Understand what marketing strategies are and its close relationship with strategic planning
- Understand the importance of mission statement
- How to set up goals and objectives
- Undertake SWOT analysis
- Adopt some of the models in Strategic planning
METHODOLOGY
Lecture, case study, group work and notes
FOR WHOM
Those who are involved in marketing, business development and corporate
planning.
DURATION
Three Day / Two Night Training
FEES
Please contact our office for price negotiation
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