SYNOPSIS
Companies which are sensitive to competition regularly conduct market research to ensure their products and customers perception are always in tendon. Appropriate market research will ensure that the company's strategies adopted will be in line with the best interest of the company's objectives. Besides having the knowledge to avoid pitfalls, market research will also highlights its strength and thereby steering the company to focused destination.
COURSE OBJECTIVE
At the end of the program a participant will be able to:-
- Understand the importance of market research
- The various factors in market research that need to considered
- Undertake a simple market research process
- Do an analysis on market data
- Formulate a the appropriate marketing strategies
- Monitor the implementation of the marketing strategies
METHODOLOGY
Lectures, case studies and workshops and exercises.
FOR WHOM
Marketing managers, executives, business development managers and
executives and strategic planners.
COURSE TOPIC
- Who are my customers and potential customers?
- What kind of people are they?
- Where do they live?
- Can or will they buy?
- Am I offering the kinds of goods and services they
want at the best place, the best time, and the right
amount?
- Are my pictures consistent with what the buyers view as
the product value?
- Are my promotional programs working?
- What do the customers think of my business?
- How does my business compare with my competitors?
- Methods of collecting data
- Analysis and findings
- Recommendations and conclusion
- Strategies formulation.
DURATION
Three Days
FEES
Please contact our office for price negotiation
|
