SYNOPSIS
Marketing management is a broad subject involving many areas of activities. It is synonymous with strategic management. It has a great impact on the organization as it is the profit-center and involves the whole spectrum of operations of the organization. Marketing strategies are sometimes categorized as an art as it is quite difficult to quantify a right strategy. However, reviewing the basis of strategies adopted and whether they are properly and completely implemented is a prudent thing to do.
While in the past, most of the audit of marketing function is observed through the audit of financial aspects such as sales revenues, profits and return on investment, nevertheless, auditing of the marketing management per se can be both progressive and value adding as it oversees the whole activities of marketing right from environment scanning, product development, pricing, distributions and to promotions. Marketing audit plays the role of the analysis factor for future planning cycle. Most companies that seek to compete against the international arena undertake internal auditing for the marketing function to ensure their continuing growth.
COURSE OBJECTIVE
At the end of the program the participants would be able to;
- Understand the marketing concept that is adopted by most companies in the world today.
- Understand the environmental factors that can effect the marketing efforts
- Understand how marketing plans are being prepared to meet the competition
- Understand how product being developed
- Understand how price plays crucial role in the success of the launching a new product.
- Understand how roles of distribution for success of the products being launched
- Know the major risks in marketing management
-
Prepare an Audit Planning Memorandum for a Marketing Function audit.
- Follow the audit steps for marketing function.
- Provide recommendation and solutions to the findings.
- Write a report on these findings
METHODOLOGY
Notes, lectures, case study, work group and
presentation
FOR WHOM
Internal auditors and managers, marketing executives
and managers, corporate planners and those
interested in understanding about marketing
management auditing.
COURSE TOPIC
- Introduction To Marketing
- Marketing Concept
- Marketing Mix
- Marketing Environment
- Generic Strategies
- Major Risks In Marketing
- Audit Planning Memorandum
- Marketing Audit Steps
- Audit Findings
- Auditing Reporting
DURATION
Two Days
FEES
Please contact our office for price negotiation
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